Marketing Product Manager

Marketing Product Manager Job Summary:
At Fresh Express, Marketing Managers are responsible for turning ideas into business. As a category expert you are the voice of the consumer and champion of the product. You can transform innovative product assortments into a compelling narrative that inspires consumers. This position requires a dynamic thought leader who will have the ability to have an impact on shaping salads of the future. Marketing Managers play a key role within our retail grocery and club channels. The key responsibility of this individual is to help drive volume growth with existing and new customers while delivering profitability. In this role, you will bring product growth strategy to life through development and execution of product offerings, pricing and promotional recommendations that drive continued sales growth and delighting the consumer. As a member of the Marketing Management team, you are responsible for the facilitation of all activities necessary to achieve sales and profit objectives.
Key Deliverables Include:
Inspirational & Brand Leadership
Develop, lead and manage business line, leveraging critical thinking and strategic recommendations, defining product objectives and strategy, positioning, pricing, packaging, and product lifecycle management
Lead critical thinking and strategic recommendations, including brand equity and activation development
Lead internal and external partners including the agency to develop ideas which continue to grow and evolve the business as a leader in the value-added salad space
Lead key cross-functional relationships across the organization and navigate a matrixed environment
Delighting the Consumer
Lead and develop team expertise of the target consumer and deliver product and messaging that drive affinity for the brand
Unlock deep insights and translate into growth strategy that will translate both in the US and Canada
Develop Holistic Business Plans, and Execute with Excellence
Lead all planning for the brand including gaining alignment through marketing, R&D, commercial and executive leadership
Leverage sound analytics to develop new business and consumer insights to build future plans both within our categories and with retail customers
Lead agency and cross-functional enrollment in all planning and execution processes
Lead all aspects of the Fresh Express budget including all media and activation
Actively lead all plans to achieve established brand targets. This includes consistent tracking against targets and identifying when gap closure initiatives are required
Partner with sales teams to turn brand programs into volume driving in-store/online activations
Act as central point of contact for Sales inquiries related to marketing programs
Manage workload to ensure projects, programs and materials are delivered, on time
Key Qualifications
MBA required, 8+ years of CPG experience preferred. Background in Perishable food preferred
5+ years in a similar role, preferably in Consumer-Packaged Goods (CPG)
Experience in marketing, brand, innovation, consumer research, shopper and/or insights
Proven track record of influencing others within a matrixed organization
Ability to analyze data & financials, incorporate multiple insights, and develop creative solutions
Ability to take initiative and drive action
Ability to analyze data, and to innovate ways to get it
Ability to solve complex problems, and to break them down into priorities

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